Services

With over 15 years of strategic marketing leadership across medtech, drug-device combination products, and AI-driven diagnostics, I offer a range of services to help you achieve results.

Global Marketing

  • Strategic business planning for new products & markets
  • Global messaging, messaging, positioning and branding
  • Forecasting and targeting
  • Competitive and SWOT analysis
  • Sales and distribution channel development (US and International)
  • Change management for underperforming product lines

Product Management

  • Portfolio strategy and gap analysis
  • Product lifecycle management
  • Customer needs assessments
  • Product design goals
  • User experience and workflow evaluation
  • Hands-on model development and product evaluations
  • Pilot program evaluations
  • Cross-functional alignment and project management

Business Development

  • Market opportunity valuation and risk analysis
  • Contract negotiation
  • Strategic acquisitions
  • Key Opinion Leader mapping
  • Clinical marketing and publications strategy
  • Mentoring and consulting to seed-stage startups
  • Accredited investor

I am especially adept at leading and consulting in the following areas:

Portfolio strategy to maximize ROI by leveraging your organization’s sales, R&D, manufacturing, or clinical strengths

Global, cross-functional go-to-market evaluation, planning and execution for novel therapies

Statistical analysis and insights from large customer and market data sets to drive marketing plans


Let’s build something together.

 

alex.d.alviar@gmail.com