With over 15 years of strategic marketing leadership across medtech, drug-device combination products, and AI-driven diagnostics, I offer a range of services to help you achieve results.
Global Marketing
- Strategic business planning for new products & markets
- Global messaging, messaging, positioning and branding
- Forecasting and targeting
- Competitive and SWOT analysis
- Sales and distribution channel development (US and International)
- Change management for underperforming product lines
Product Management
- Portfolio strategy and gap analysis
- Product lifecycle management
- Customer needs assessments
- Product design goals
- User experience and workflow evaluation
- Hands-on model development and product evaluations
- Pilot program evaluations
- Cross-functional alignment and project management
Business Development
- Market opportunity valuation and risk analysis
- Contract negotiation
- Strategic acquisitions
- Key Opinion Leader mapping
- Clinical marketing and publications strategy
- Mentoring and consulting to seed-stage startups
- Accredited investor
I am especially adept at leading and consulting in the following areas:
Portfolio strategy to maximize ROI by leveraging your organization’s sales, R&D, manufacturing, or clinical strengths
Global, cross-functional go-to-market evaluation, planning and execution for novel therapies
Statistical analysis and insights from large customer and market data sets to drive marketing plans
Let’s build something together.
